Towergate is reportedly planning to reduce up to 750 jobs as part of its business transformation strategy and to offer improved services to customers.
The job cuts will be implemented following transfer of business that deals with small commercial and personal lines customers to a new call centre in Manchester.
Towergate believes that the new initiative will help it to boost its operational efficiency. The move comes after an 18-month pilot in Milton Keynes.
According to the plan, the SME and personal lines customers with premiums of under £5,000 will be managed by the new call centre instead of dealing with its branches.
The company currently receives nearly £150m to £200m in gross written premium from SME customers, with whom it will deal with from the Manchester centre.
However, the insurer said that the transferring of business to Manchester will create 400 new jobs in the city, resulting in a net headcount reduction of 350. The company has also offered the employees to relocate to the new centre.
Towergate group chief executive Mark Hodges was quoted by Insurance Times as saying, "We need to broaden and improve our customer proposition for our smaller customers and the feedback is 9am to 5pm doesn’t work for them.
"Towergate has always been about reinvention and change. Today’s another example of how we continue to do it."
"We don’t take these changes lightly. Ultimately these changes are about delivering better service, more consistently and efficiently. This is essential for the future growth of Towergate," he added.
Image: Towergate plans to eliminate 750 branch jobs. Photo: courtesy of ChaiwatFreeDigitalPhotos.net.