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The Hartford hires new Annuity Product & Marketing vice president

The Hartford Financial Services Group has appointed Steve Kluever as new vice president of product & marketing for its Global Annuity division.

In this role, Kluever will report to Rob Arena, executive vice president and director of The Hartford’s global annuity business. Kluever will play a major role in driving the company’s annuity product and marketing strategy going forward.

The Hartford said that Kluever will join the company as the team prepares to introduce enhancements to the its Personal Retirement Manager variable annuity product suite, to be rolled out late in the second quarter.

Specifically, Kluever will be responsible for managing and developing the annuity product portfolio. He will also lead The Hartford’s annuity marketing team.

Kluever will join The Hartford from Jackson National where he most recently served as senior vice president of product and investment management. He began his career at Allstate in 1985, and in 1989 joined Lincoln, assuming roles of increasing responsibility in finance, marketing, and product.

The addition of Kluever to the team is the latest of several investments The Hartford is making to better serve annuity clients and support business growth.

In February, the company introduced a pilot program to arm its external annuity wholesalers with iPad technology to better serve financial professionals.

The Hartford also planning to roll out enhancements to the its Personal Retirement Manager variable annuity product suite, in the second quarter.