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Sun Life, National Bank of Canada Collaborate To Offer More Financial Options

Advisors to have access to National Bank products, along with Sun Life's life insurance, health insurance and wealth management products

Sun Life Financial, a Canada-based financial services organization, and National Bank of Canada have formed a strategic partnership that will give Sun Life Financial advisors access to a range of National Bank lending products for clients, including National Bank’s ‘All-In-One’ account.

Working with over 3,000 Sun Life Financial advisors, clients will now be able to choose from a range of National Bank brand products, including an RRSP loan program which is starting in November 2009, the ‘All-In-One’ account and conventional mortgages, on an advisor referral basis, beginning in March 2010 and investment loans in the spring of 2010.

Some of the benefits clients will have are the ability to consolidate their consumer debts at a competitive interest rate, a consolidated view of all of their cash management activities in one monthly statement, free and unlimited electronic transactions and a minimum amount of $25,000 to open a line of credit.

Kevin Strain, senior vice-president, individual insurance and investments at Sun Life Financial Canada, said: “Sun Life Financial is dedicated to helping Canadians achieve lifetime financial security. Access to these National Bank products, along with Sun Life Financial’s life insurance, health insurance and wealth management products, positions our advisors to continue to meet the complex financial needs of Canadians.”

Martin Lavigne, senior vice-president, third-party business solutions at National Bank Financial Group, said: “This exciting partnership with Sun Life is a great example of National Bank’s strategy to further its expansion in select markets through strategic alliances. The objective is to grow National Bank’s third-party distribution by developing partnerships that can quickly deliver a competitive and comprehensive value proposition, including a suite of lending products. We believe that our products will complement Sun Life Financial’s products and help meet the needs of their existing and future clients.”