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Sterling Life Insurance Names New Chief Marketing Officer

To provide leadership for sales network including recruiting, training, customer retention and sales strategies

Sterling Life Insurance has appointed Ronald Bendes as chief marketing officer. He will provide leadership for its nationwide sales network including recruiting, training, customer retention and sales strategies.

According to Sterling Life Insurance, during Mr Bendes’s 21 years at Conseco he built and rebuilt sales teams, developed a training curriculum that increased new distribution sales success by 60%, developed sales metrics and initiated a strategic planning/execution process leading to a focus and prioritization of goals. He was vice president of, sales at Conseco Insurance Group.

Michael Muchnicki, president and CEO of Sterling, said: “Ron’s strengths in recruiting, training, motivating and selling strategies coupled with his experience in product development and roll-out enhance Sterling’s sales and marketing goals and will support our growth strategies.”