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Sparta, Dairyland Form Startegic Alliance

To expedite finance and insurance process at dealerships

Sparta Commercial Services has formed a strategic alliance with Dairyland Cycle Insurance. This relationship is expected to enable Sparta’s network of powersports dealerships an expedited means of securing personal vehicle insurance, covering new and pre-owned powersports vehicles for their customers.

According to Sparta, this network approach between participating dealerships, Sparta, and Dairyland Cycle, is likely to provide an opportunity for consumers to purchase, finance, and insure their new vehicle without leaving the dealership floor.

This alliance with Dairyland Cycle will enable customers who are financing their new or used powersports vehicle purchases through Sparta, the chance to receive a free, no-obligation insurance quote from Dairyland Cycle.

Anthony Havens, CEO of Sparta, said: “We have always believed that our financing and leasing program at the dealership level would be greatly enhanced by a side-by-side insurance program that could complete the entire financing and insurance activity simultaneously, but we had to find the right insurance ally. Dairyland Cycle is the perfect fit. We’re very enthusiastic about the mutual benefits that this relationship will bring to Sparta, Dairyland, and our nationwide network of over 2,300 retail powersports dealers.”