Insurance group RSA has completed the restructuring of the personal lines broker team, with the appointment of Mark Coffey as new trading director, effective 1 April.
RSA re-structured the personal lines broker business late last year to improve its focus and service to the brokers and their customers.
In his role, Mark will be responsible for developing RSA’s regional broker business, and will report to Steve Kingshott, MD Personal Lines, Broker.
Mark has more than 15 years of experience in the insurance industry and will join the RSA team from Zurich’s UK business where he was formerly head of personal lines with overall responsibility for its broker business.
Kingshott said that Mark’s appointment completes the senior relationship team, joining Danny Venner and Vicky Symms as the third of our trading directors, and underlines the commitment to the broker channel.