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Royal London Opts For Thunderhead To Streamline Communications

Thunderhead would help the company ensure that all its customers are kept appropriately informed with relevant and easy to understand communications

Royal London Group, a UK-based mutual life and pensions company, has selected the Thunderhead NOW platform to manage the creation and delivery of communications to policyholders and their financial advisers for its Bright Grey brand, with the potential to extend to other businesses in the Group.

Royal London Group selected Thunderhead to replace Bright Grey’s existing in-house system, mainly due to the latter’s business user control and the scope of functionality offered by the Thunderhead NOW platform.

Thunderhead will help the company ensure that all its customers are kept appropriately informed with relevant and easy to understand communications.

Brian Henderson, head of technical design of Royal London Group, said: Bright Grey’s existing documentation systems were reaching the end of their shelf life and this presented us with an opportunity to re-evaluate our customer communication needs for the Royal London businesses today and moving forward in the future. We believe that Thunderhead is best placed to meet those needs by providing a feature-rich solution, which enables us to consolidate our existing legacy systems on to a single platform to manage and control all Bright Grey’s adviser and policyholder communications.

Glen Manchester, CEO of Thunderhead, said: We are delighted that Royal London Group has selected Thunderhead as its strategic customer communications platform. We are particularly pleased that Royal London has recognized the breadth and depth of our capabilities and that our solution will be a key component in fulfilling its commitment to put customers first.