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RenaissanceRe Launches New Brand Identity

The entities, formerly within the Glencoe Group, will now operate under the brand “RenRe”

RenaissanceRe Holdings (RenaissanceRe), a provider of reinsurance and insurance, has introduced a new brand identity for its US insurance operations. These, at present, are operated under the Glencoe Group brand, and report results as part of the company’ Individual Risk segment.

The entities’ previous functions within the Glencoe Group will now operate under the brand “RenRe”, and will be identified as “RenRe Insurance”. The company claims that the rebranding initiative will enable its insurance operations to leverage the strength of the RenaissanceRe brand for global expansion of the organisation.

Neill Currie, President and CEO, RenaissanceRe, said: “The RenaissanceRe brand represents financial strength, technical expertise and superior customer service. As our U.S. insurance operations grow and diversify, we have aligned our insurance operations more closely with our strong corporate brand.”