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Protector Holdings buys BetterWay Insurance Services

Protector Holdings, a joint venture of EPIC Insurance Brokers & Consultants and Dowling Capital Partners, has acquired California-based BetterWay Insurance Services.

BetterWay offers insurance services to Hispanic consumers, as well as underwrites auto, motorcycle, RV, boat, homeowners and renters insurance coverage from additional Californian locations in Fairfield, Sonora and Visalia.

In 2013, Protector also acquired Premier Insurance Services, which provides a range of insurance products and services to the Hispanic market in the Western US.

The acquired business will be included in the Premier Insurance to expand insurance operations in Northern California.

Premier Insurance Services president Rick Genest said: "The addition of BetterWay to our Premier Insurance Services family continues to make Premier the fastest growing agency in California serving the Latino Marketplace.

"We saw a growing dissatisfaction with the large agencies professing to serve the Hispanic community and a clear opportunity to align Premier’s business model and practices with the traditional, conservative culture and shopping preferences of Hispanic consumers, emphasizing convenience, honesty, service and value."