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Price most important for Brits buying car insurance

New research from has found that price is everything for its users when it comes to shopping for car insurance.

Of those questioned, 57% said that price was most important to them, and the level of cover was considered less important with only 19% of the vote. The research also found that a courtesy car is paramount to 5% of those who voted.

Of equal value to voters on the poll, with 2% each, was breakdown cover, a discounted rate for partners, a low excess and a protected no claims bonus.

The study also found that some aspects of car insurance are of no interest at all for users. An important aspect for one participant was a lack of overseas call centers, a feature that has caused controversy in the past. Another user appears to have missed the point stating having a car as the most important aspect of shopping for car insurance.

James Caldwell, director of, said: Motorists should be careful choosing their car insurance by price alone, the cheapest car insurance is not always the best and there are other aspects to be taken into consideration.

I would advise anybody shopping for car insurance to compare deals not just on price but also policy features, some of which may be outlined in the small print.