The Hartford completes 25-year relationship with AARP
The Hartford Financial Services Group, an insurance-based financial services company, has revealed the results of a volunteerism and charitable gift survey among the 50+ aged population in the US. The new research reveals key insights into the leading causes supported by consumers and how support may vary by age and membership of AARP, a nonprofit, nonpartisan membership organisation that helps people aged 50+.
The Philanthropic Survey, conducted by TNS, found that 53% of consumers aged 50+ participate in volunteer work, 76% of those aged 50+ provide monetary donations to causes they support, and of the AARP members within that group, nearly 83% chose to give monetary donations to charitable causes.
Other key findings of the survey include: AARP members are twice as likely as non-members to provide monetary support to Alzheimer’s, cancer, heart disease, family and child services, education and environment conservation organisations. It also showed that of those who volunteer, 14% are AARP members a day per week, as compared to 7.5% of non-AARP members.
The findings also showed that consumers of all ages support causes through volunteer work and almost 70% through monetary donation. Over 38% of consumers of all ages donate money to health organizations and almost 32% support social service organizations. Those surveyed age 50 and older are more than twice as likely to provide monetary support to Alzheimer’s, military support, and adult 50+ organisations, as well as museums and heritage sites.
Michael Concannon, senior vice president of The Hartford, said: “We are very proud of our 25-year relationship with AARP and are humbled by the thousands of customers that have remained with us since the program began in 1984. In celebration of this milestone, we wanted to do something special for some of our first, most loyal customers and the causes they support.”