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Pershing enhances ValueAlliance program

Pershing, a subsidiary of The Bank of New York Mellon Corporation, has added 10 new solution providers to its ValueAlliance program.

These new strategic relationships are designed to help Pershing’s introducing broker-dealer and independent registered investment advisor (RIA) customers drive growth, optimize human capital and maximize their operational efficiency.

Through ValueAlliance, Pershing provides its customers with preferred pricing and access to an array of solutions from an extensive network of third-party firms and consultants to help them grow and manage their businesses.

Leveraging the expertise of each of these providers, Pershing has extended its suite of practice management solutions to bring customers strategies delivered with a hands-on approach. These services and capabilities range from business consulting, practice management and marketing, to compliance and technology solutions.

Brian Shea, president and COO of Pershing, said: These new ValueAlliance relationships expand our suite of holistic practice management offerings and provide our customers with a broader choice of actionable solutions to help them meet their strategic business objectives.