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Novu launches enhanced quality engagement platform

Novu has launched the Novu "Quality Engagement Platform" (QEP), an online consumer health engagement program tailored specifically to assist health insurance companies in engaging and motivating their membership in taking preventative actions to lead healthier lives through a proven wellness approach.

According to The Advisory Board* study, Engaging Patients in Primary Care, only 30 percent of Medicare enrollees are "highly activated" in their own care.

Through Novu’s new QEP, payers, such as those offering government-sponsored programs like Medicare Advantage, can address these pressing issues with programs that integrate rich health and personalized wellness content and provide a platform for delivering rewards and incentives to help members take preventative actions — such as various screening tests — to lead healthier lives and reduce overall health system costs.

The Novu QEP focuses on the most impactful domains within the Medicare Advantage Five Star Quality Rating System: staying healthy through screenings, tests, vaccines and medication adherence. Not limited to government plans, Novu QEP also helps commercial plans differentiate themselves and deliver cost-effective, tailored engagement to facilitate relevant, member-driven wellness actions and decisions that drive favorable outcomes to close essential gaps in care.

"Medicare’s Star Rating System is a game-changer in elevating and monetizing quality improvement and the member experience. Novu’s technology and service platform facilitates identification, engagement, interventions and outcomes, which are what matter now," explained John Gorman, founder and executive chairman at Gorman Health Group, a channel marketing partner with Novu on its QEP solution."

"The Stars system is the world’s largest experiment in performance-based payment. Member engagement, preventative screenings, adherence and experience are the biggest contributors to Stars. This is a system that will spread to state Medicaid programs and Obamacare’s exchanges, and that’s why we partnered with Novu on their ground-breaking solution, which positions the member at the center of their own care."

"Novu is an innovative solution that harnesses the science of engagement in a single platform to evolve the way health plans and their members communicate and collaborate, and in some cases even ignite conversations where none had existed before," said Tom Wicka, CEO of Novu.

"Our Novu platform delivers a consumer-centric health engagement and rewards model that is proven to work with people of all ages, and we believe our new QEP product has the unique ability to identify and help close care gaps in health care communities across the nation."

"We will continue to enhance features as we work closely with our partners and customers in the coming months but today’s QEP represents a seminal product that can truly affect quality metrics – a major step in transforming the health system."

"With less than 20 percent of all seniors participating in critical screening events such as blood pressure, diabetes, prostate cancer, breast cancer, annual physicals and simple flu vaccinations, we see a significant opportunity to close the care gap through more engaged members," Wicka said.

QEP Focus On Quality
Novu’s QEP is designed for both commercial and government programs. Based on a client’s needs, this new solution delivers tailored content coupled with personalized engagement and communications tools that are specifically targeted to meet the needs of each community.

For example, with Medicare populations, communications are crafted based on a person’s age and gender so that members can learn about the various "Health Essential" screenings, what tests are covered by their plan, the test’s importance to the individual’s health, as well as address the barriers to getting screening tests, such as the fear of results.

Novu recently conducted a yearlong study involving thousands of Medicare Advantage participants focused on enhancing their nutrition, as well as strength and cardiovascular fitness. Nearly 70 percent of the participants used Novu twice a week and the top 25 percent used Novu daily.

The participants completed nearly 19,000 personalized Novu health and wellness programs focused on nutrition, strength and cardio; conducted an average of nine challenges; earned 13 million reward points collectively; and nearly 70 percent of the participants saw their Body Mass Index reduce nearly seven percent. These real-world results prove Novu’s engagement approach to influencing behavioral change, which is at the core of the QEP product.