Norwich Union, an insurance company in the UK, has been renamed as Aviva, as a part of the Aviva’s strategy of integrating the business under a global brand. The international insurance, savings and investments group already operates as Aviva in most of its 28 markets in Europe, Asia Pacific and North America.
A consistent name and brand across the world is a vital part of Aviva’s strategy to succeed in the competitive global market. Aviva’s business operations in Poland and Ireland will be renamed to Aviva in 2010.
Andrew Moss, CEO, said: “This is a key moment for Aviva. Over the past two years we have been working hard to bring Aviva businesses around the world closer together to maximise our full potential and to build the new Aviva around the needs of our customers. For our 54,000 staff across the world we’re bringing them together as one team under a common identity and together we are totally committed to making sure our move to a global brand brings many positive changes for our customers.