MORE TH>N, the direct financial services arm of Royal and SunAlliance, is offering new customer incentives, including free breakdown cover to all new motor customers for the first year and a free year's home contents cover to customers who do not make a claim on their home contents insurance. In addition, MORE TH>N has launched a new personal call centre service.
The free breakdown cover offer follows research stating that 1.3 million UK motorists are not covered for breakdowns as they find it too expensive. According to the research carried out by YouGov in December 2006, 9% of UK motorists believe that their cars are reliable and will not break down, while eight million would rely on their friends and family if this were to happen.
According to MORE TH>N, its new Roadside Assistance cover will be free to all new motor customers for the first year and will typically cost around GBP30. It includes; assistance for up to one hour at the roadside to try and make the car roadworthy; and recovery of car, driver and passengers, with transportation to the nearest repairer within 10 miles if the car cannot be repaired at the roadside.
MORE TH>N is also offering another customer incentive, rewarding those who do not make a claim on their home contents insurance with a two-year fixed price option, including an added bonus of a free third-year if no contents claim is made in the first two years. According to the company, this new offer will typically save customers GBP100 or 30% over the course of the three years, compared to a standard MORE TH>N home insurance policy.
Furthermore, having established that for 72% of consumers the biggest irritations with call centers is having to explain their situation every time they speak to someone, as a result of being passed around numerous personnel, MORE TH>N has also launched a new initiative to personalize the process, offering customers a personal customer manager (PCM) free of charge.