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MedAmerica launches new long-term care insurance product FlexCare

MedAmerica, an insurance subsidiary of Lifetime Healthcare, has launched FlexCare, a long-term care insurance product distributed through AIMS Benefit Solutions, Alabama.

AIMS said that FlexCare is a traditional reimbursement policy with an optional monthly cash benefit, available in three states as of 17 January.

AIMS, a Marketing Services Administrator (MSA) will be responsible for the development of over $375m in LTCi premiums through Independent MGAs and marketing organizations.

As a Marketing Services Administrator (MSA), AIMS is responsible for the development of over $375m in LTCi premiums through Independent MGAs and Marketing Organizations.

As an MSA, AIMS will be directly involved in product and marketing platform development, giving agents access to LTCi specialists who will provide personal assistance with the FlexCare product and programs.

MedAmerica’s financial strength and reputation as a quality carrier with products, combined with AIMS’ long-term care marketing experience as one of the marketing services administrators in the US, create an alliance well suited to meet producers’ sales needs in both the Individual and Multi-life long-term care insurance markets.