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LV= launches large case service for high net worth client protection products

Protection specialist LV= has launched a new large case service across its range of protection products for financial advisers' high net worth clients.

An initial trial of the service has reportedly shown that the end-to-end processing time in days of large applications has been reduced by up to 60%, said LV=.

Chris McFarlane, head of protection at LV=, said: Financial advisers have told us that this type of service would be useful, so we have listened to them and worked to develop a service that we know they will value. Since we have introduced our large case approach we have been able to halve the application time for some cases, as well as seeing a large increase in policies from advisers who have piloted the service. So it is a win-win situation for both financial advisers and their clients.