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Liberty Mutuals Partners ITNAmerica, Launches Driver Seat Game

Goal of the game is to make players sensitive to the physical obstacles faced by older drivers.

Liberty Mutual, the car and home insurer in the US, has launched its online Driver Seat Game, a flash-based video game, that will allow players of all ages to experience the physical and cognitive limitations that older drivers may experience while operating a motor vehicle.

Liberty Mutual said that the goal of the game is to make players sensitive to the physical obstacles faced by their parents at various stages of aging, and inspire conversations between adult children and their senior parents.

Greg Gordon, Senior Vice President of Consumer Marketing at Liberty Mutual, said: “The Driver Seat Game is a great conversation starter. Most families are simply not addressing the very important issue of senior mobility, perhaps because they feel ill-equipped on how to approach it.”

Liberty Mutual has ventured with ITNAmerica, the national, non-profit transportation network for America’s aging population, to offer these services at nominal costs, in order to provide seniors a safe, reliable transportation alternative.