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Legal & General inks new deal with Sainsbury’s Finance

UK based Legal & General has entered into a new commercial agreement with Sainsbury's Finance, through which Sainsbury's will continue to sell Legal & General's life cover products.

The products to be sold include: life insurance, life insurance with critical illness cover and Over 50’s life insurance plans.

Legal & General have had a relationship with Sainsbury’s Finance since 2004.

Legal & General Bank and Building Society Distribution managing director Chris Last said that Sainsbury’s is a key strategic partner in the non-traditional financial services sector.

"We will be working on extending the range of products available to Sainsbury’s customers during 2011," Last said.

Sainsbury’s Finance CEO David Fisher said the partnership with Legal & General has been extremely successful over the last seven years. They are a trusted brand with an excellent reputation in this market.

"We will continue to benefit from a strong relationship with a partner whose desire to provide innovative and competitively priced products to the Sainsbury’s customer matches our own," Fisher said.