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Insure.com Changes Brand Name To Life Quotes

To further develop life brokerage

Insure.com has changed its corporate name to Life Quotes. The company also announced that its Nasdaq ticker symbol will be changed to QUOT effective with the opening of the market on October 28, 2009.

Robert Bland, chairman and CEO of Insure.com, said: We are very excited about starting this next phase of our corporate life and we are especially anxious to sharpen our focus to further develop our life brokerage, remote agent and insurance lead generation activities under the Life Quotes and Consumer Insurance Guide brand names. We think that there’s a bright future in serving the self-directed insurance shopper.

The company has sold its Insure.com brand name, including certain trademarks, urls, websites, website content, and its insurance articles library for $16m. The company initially acquired those assets in 2001 for $1.6m.

Life Quotes owns and operates a consumer information service and companion insurance brokerage service that caters to the needs of self-directed insurance shoppers.