Hubspot CRM Review In 2024: Features & Alternatives

Kristina Knight-1
By
Reviewed by Randolph Vialva, MBA
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Hubspot CRM
Editor Rating:
4.8
Rating Methodology

About this rating

Our references are based on the analysis and synthesis philosophy, which are conducted by a team of experienced and well-qualified researchers.

  • Cost Value
  • Customer Service
  • Ease of Use
  • Included Features

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Hubspot helps to create sales processes that will increase revenue.

Pros

  • Powerful free version
  • Integrated payments option
  • Highly customizable

Cons

  • Some features are only available at the highest tiers
  • Difficult learning curve
  • Free plan, paid pricing starts at $45/month for 2 users 
  • Supports integrated payments
  • Can be set up same day

Hubspot is a cloud CRM that offers businesses the ability to collect and analyze customer data, monitor both outbound and inbound leads, sales automation, and contact features.

hubspot crm review

Hubspot software provides marketing automation for both small businesses and enterprises, allowing the sales team to develop customer relationship CRM features, track marketing, create stronger lead management, and analyze the company record. Their CORE CRM tools are free to use, but paid plans may be more expensive than some small businesses can afford. However, their provision of real-time lead notifications and personalized email sequencing may be worth it, depending on the business’s need. Using Hubspot, teams can offer contact management, data tracking, and has a real-time view of the sales pipeline management, and better identify leads, and provide automated email messaging.

Hubspot CRM Advantages

Hubspot lands in our top two best CRM software platforms because of its ease of use, generous pricing structure, and customizable features. The platform’s paid tiers include not only CRM but marketing and other features. This makes Hubspot a well-rounded solution for sales and marketing teams.  

Social Management Features

Hubspot’s tools include social media features that will allow the sales team to prioritize posts and responses so that they are engaging with the right people at the right time. This is a way to nurture leads in the social space that feels more personal and builds upon the customer interactions that create stronger brand loyalty. 

Strong Website Integration

The drawback to Hubspot CRM is that some of the more basic features are available only at higher-priced tiers. However, its ease of use and robust basic features make this platform worth a look for both smaller and larger businesses in need of a CRM to manage customer support, data, and sales. 

Intuitive Tool

From the email marketing department to the social media CRM feature to prioritize marketing tasks, the Hubspot CRM tool creates more intuitive marketing features for your business. This CRM includes customer management, inbound marketing tools, and custom reports that make it simpler for sales teams to understand what the customer needs. Hubspot’s great user interface can support multiple team members and allows for the creation of email templates, automation for lead management, and customer support. Hubspot manages tools to help sales reps to see the entire sales funnel. 

Free version

Hubspot’s free plan is quite comprehensive and can be used across sales, administrative, and team alignment. The free plan also allows you to add up to 1,000,000 contacts, and is scalable, meaning it can grow as the business grows. The free tools include blog topic generators, template generators, and email signature generators, and it will even grade your website, which may give insight into small adjustments that will create a more engaging customer space. However, the free plan doesn’t include live customer support, which can be problematic. The free plan also has built-in limits – like 200 maximum email tracking notifications – that may be ineffectual for your business.

Hubspot CRM Packages

STARTERPROFESSIONALENTERPRISE
Monthly Fee$50/mo$1,780/mo$5,000/mo
All free tools
FormsRemove HubSpot branding
Additional features
Remove HubSpot branding
Additional features
Remove HubSpot branding
Additional features
Team email
Reporting dashboard10 dashboards, 10 reports per dashboard25 dashboards, 30 reports per dashboard50 dashboards, 30 reports per dashboard
Custom user permissions
Email tracking & notifications
1:1 technical support
Business Domain Name

Starter Plan

The best CRM system is the one that is right for your business needs right now. Hubspot’s Starter plan is $50/month and includes up to 1,000 marketing contacts and unlimited users. The starter plan includes task creation and notification tools, will send up to 5,000 marketing emails per month and includes a mobile app. Other features can be added so that your teams create a sales process that works for everyone involved. This will include custom reports, landing pages, and consolidation. Other Hubspot tools include prospecting, real-time chat options for website visitors, and sequenced messaging. 

Professional Plan

The  Professional plan is $1,780/month, includes 2,000 marketing contacts, and includes marketing automation sequencing. This plan builds on the solid base of the starter plan and pushes the deal pipeline to 15, builds automated workflows for sales teams, and includes a Salesforce integration for seamless analysis.  

Enterprise Plan

The Enterprise plan is $5,000/month and includes up to 10,000 marketing contacts, and builds upon both the Professional and Starter plans. This plan has the most advanced analytics, lead scoring, call transcription and recording, and e-signature options. However, the price point may price some small businesses out of it.

Hubspot CRM Quick Overview

Hubspot CRM

4.8 stars

Best Overall Value

  • Powerful free plan
  • Integrated payments option
  • Highly customizable

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Hubspot CRM Customer Reviews

hubspot crm review (1)

Hubspot uses a visual dashboard that makes it easy for sales, marketing, and administrative channels to see the sales funnel. Because it is highly customizable, businesses can create a toolset that is specific to their needs, but that will grow as they do. This makes the platform one of the most versatile and valuable tools available on the market.

HubSpot has a clean and simple visual dashboard that offers a real-time view of the entire sales funnel.

Forbes

This is a sleek CRM that works across marketing, sales, and customer service teams.

DailyEgg

Since swapping from Salesforce (don’t bother) to HubSpot around 18 months ago it has really helped to streamline all our processes in the business including the customer journey.

TrustPilot

Hubspot CRM Review

Review of Hubspot CRM

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The drawback to Hubspot is that some of the more basic features are available only at higher-priced tiers. However, its ease of use and robust basic features make this platform worth a look for both smaller and larger businesses in need of CRM tools to manage customer support, data, and sales. 

Is Hubspot CRM  Right For You?

Choosing Hubspot gives businesses flexible customer support solutions that will record phone calls, and store and analyze customers and content management. These tools, including the Hubspot CRM video, are key to building stronger customer relationships which will in turn strengthen your digital marketing hub efforts. 

Cost Value 

Hubspot offers the most comprehensive free plan, which is important for startups. Choosing Hubspot CRM ensures your ad accounts will grow with your business, allowing for the addition of modules, more in-depth marketing analysis, and sales pipeline sales and marketing. 

Customer Service

There are times your teams will need to speak with a human, not a chatbot or a chat interface. For that option, Hubspot requires a paid membership, which may be a drawback for some. However, their knowledge base and other free tools may make up for that as your business is building. 

Ease of Use

Hubspot is quite intuitive and allows users to mix and match modules as they are needed. 

Included Features

The free and start plans are robust, allowing for a wealth of sales and marketing tools including an inbound marketing hub, customer relationship management CRM, reports, keyword research, and development of landing pages for simplified navigation. 

Overall

Hubspot’s marketing software lands in our top five for content management systems because it offers a significant number of integrations including Google Workspace, leads, customer service desk tools, and customized analysis. Hubspot customer service is offered through live call and chat options, and their platform includes a wealth of knowledge base information free of charge to anyone on the platform. 

2 Top Hubspot CRM Alternatives

Freshsales CRM Zoho CRMHubspot CRM
OverviewSmall business friendly
AI Assistant feature
Free plan, paid plans start at $15 per month per user
Drag and drop editor
Highly customizable
Pricing starts at $24 per month per user
Free plan, paid pricing starts at $45/month for 2 users 
Supports integrated payments
Can be set up same day
AwardMost ComprehensiveBest OverallFastest Setup
Rating4/55/54/5
Link

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Freshsales CRM

While there are many positives to the Freshsales infrastructure, and their overall pricing is competitive in the market, larger businesses will struggle to feed their employees the data needed to improve customer relationships. Added to this, the pricing structure can be difficult to navigate, which may mean the business doesn’t immediately have access to the wealth of information and contacts it needs.

Zoho CRM

From sales force automation and deal-making to customer and pipeline management, Zoho CRM is a good choice. It is an easy-to-use CRM, has good pricing plans, and offers a high level of customization. However, there is a steep learning curve to the platform which may slow the time between the initial contract and when your business is ready to roll out the newest features.

Conclusion

The best free ad account features for your business will fulfill specific needs. These may be focused on team marketing platforms, sales increases, customer retention, and contact management. A CRM solution should integrate with other applications to simplify the process of creating marketing materials, managing campaigns, and improving customer loyalty. From its comprehensive free options to the customization options in the paid plans, Hubspot manages to build content marketing efforts that will grow as your business does.

Frequently Asked Questions (FAQs)

What is CRM?

Customer relationship management systems are tools used by small and large businesses to improve their ability to use customer information. CRM software solutions include customer service automation, onboarding new customers, and helping businesses better understand what is and is not working in content marketing and WordPress integration.

How do I know which CRM is right for my small business?

When choosing CRM platforms, most businesses must consider how the platform will integrate campaigns, sales automation, reporting capabilities, and customer service agents with CRM services so that business sales strategies are always in focus.

Who needs CRM?

CRM business solutions are beneficial for both small businesses and large teams. analyze business metrics, and offer software that solves the problems of data collection across multichannel marketing campaigns, offers a better understanding of consumer satisfaction, and helps to define your business needs. This, in turn, results in teams saving time, increasing productivity, and higher revenue for business owners.

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ABOUT THE AUTHOR

Kristina Knight-1
Kristina Knight, Journalist , BA
Content Writer & Editor
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Kristina Knight is a freelance writer with more than 15 years of experience writing on varied topics. Kristina’s focus for the past 10 years has been the small business, online marketing, and banking sectors, however, she keeps things interesting by writing about her experiences as an adoptive mom, parenting, and education issues. Kristina’s work has appeared with BizReport.com, NBC News, Soaps.com, DisasterNewsNetwork, and many more publications.

ABOUT THE REVIEWER

He is an organized and creative thinking sales management professional with experience in outside and inside sales in various markets. Working as freelancer in the Greater Boston Market, he moved to St. Louis and became an Account Executive, then a Sales Manager managing and coaching 12 sales reps covering a nationwide territory. He has developed his team with a combination of consultative selling and value before price coaching mindset which has won him a President’s Cup and many other financially rewarding awards at RICOH. His most recent role as a Continuous Improvement Manager provided insight into the importance of delivering a quality product in alignment with the value and reputation of his organization. It further enhances the aspect of selling on value as opposed to price.

+ 3 sources

Bizreport Advisor adheres to strict editorial integrity standards avoids using tertiary references. We have strict sourcing guidelines and rely on peer-reviewed studies, academic research. To ensure the accuracy of articles in Bizreport, you can read more about the editorial process here.

  1. BBB: Start with Trust® | Better Business Bureau®. www.bbb.org. Accessed October 15, 2022. https://bbb.org
  2. Trustpilot. Trustpilot. Published 2019. Accessed October 15, 2022. https://www.trustpilot.com
  3. Forbes. Forbes. https://www.forbes.com. Published 2019. Accessed October 15, 2022.

     

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