Aviva's Irish insurance subsidiary, Hibernian Life & Pensions, has launched a new national advertising campaign to illustrate the importance of pension contributions.
Ireland’s largest composite insurer introduced the campaign after finding that 50% of Irish consumers aged between 40 and 60 wished that they had started contributing to their pension funds earlier. It also follows a call from the Irish government to increase the level of pensions cover across the country.
In addition to stressing the importance of saving, the campaign, which targets those aged between 25 and 44, also highlights the fund choice available through Hibernian’s pensions product range, particularly the High Yield Equity Fund, Property Funds and Socially Responsible Investment Funds.
The campaign includes television and radio advertising and will run into the second week of November.
The advertising campaign we are launching is targeting 25 to 44 year-olds, many of who typically defer starting a pension without recognizing the consequences this may have on their lifestyle in the future, commented Gareth McQuillan, product development and marketing director for Hibernian Life & Pensions.
We encourage anyone who hasn’t started a pension to look at the impact this might have on their income in the future and not to put off contacting their financial advisor for advice about pensions any longer.