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First Rehab Life Appoints New CEO

Mr. White succeeds John Baldwin, who remains president and vice chairman of the board

First Rehab Life has appointed Richard White as new chief executive officer and to become a member of the board of directors, effective August 1, 2009. He succeeds John Baldwin, who remains president and vice chairman of the Board.

Seth Goldberg, chairman of the board, said: Richard is the perfect choice for First Rehab Life. His extensive insurance industry background and vision for our company’s future were key factors in our decision.

Mr. Baldwin, said: We are confident that his open and straightforward style will win the respect of both our employees and our customers.

Richard White, said: I’m excited to join this outstanding leadership team and have the opportunity to build on its success.

Mr. White brings over 25 years of experience in creating and implementing effective strategies for business growth, diversification, product development, sales expansion and operational excellence for major insurance companies.

His most recent role was as executive vice president of Domestic Markets with Pan American Life Insurance in New Orleans, where he was responsible for all businesses in the US and Puerto Rico.