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Esurance Localises Offers, Optimises Landing Pages With Omniture

Esurance selected Omniture Test&Target to display relevant insurance offers specific to a visitor's location

Esurance, a US-based provider of direct-to-consumer online auto insurance, has increased conversions using localised offers and improved paid search landing page click-through by 30%, with Omniture Test&Target.

Esurance has created new insurance offerings specific to the various states it serves and a way to target these offers to different Web site visitors by geographic region. The team also required a method to optimise landing pages tied to its paid search campaigns.

Esurance selected Omniture Test&Target to display relevant insurance offers specific to a visitor’s location and referring paid search term.

Esurance launched a promotional cash rebate to sign on new California auto insurance customers. Using Test&Target, its team was able to geo-target this promotion to site visitors generally located within California, that were not already Esurance auto insurance policyholders.