Chartis, the property-casualty and general insurance firm of AIG, has introduced ReputationGuard, an insurance policy that provides innovative coverage to help policyholders cope with reputational threats.
Developed by Chartis’ executive liability division, ReputationGuard delivers the benefit of both access to world-class reputation and crisis communications professionals as well as coverage for costs associated with avoiding or minimizing the potential impact of negative publicity.
ReputationGuard gives policyholders access to a select panel of communications firms of Burson-Marsteller and Porter Novelli, which provide strategic guidance and implementation support on critical communications issues on global, national and local scales.
The insurance policy combines the global reach of Chartis and its partners to increase an organization’s preparedness and access to key resources to stem the flow of damaging publicity in order to help protect its most valuable asset – its reputation.
A recent survey of public and private board members shows that 69% of them now rank reputation risk as their primary concern.
Chartis’ Professional Liability unit president Tracie Grella said public perception of the response to an event can have a lasting impact on an organization’s reputation, where ReputationGuard is solution to this exposure.