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Brightway Insurance acquires General Insurance Concepts

Florida-based Brightway Insurance has acquired General Insurance Concepts, a 20-year-old property and casualty insurance agency offering personal and commercial lines of insurance.

Post acquisition, General Insurance’s offices, located in Orange Park, Florida, will become Brightway Insurance’s 23rd Northeast Florida location.

Brightway Insurance CEO David Miller said Brightway Insurance’s unique formula, which offers customers a combination of highly trained local agents, added storefront convenience and the greatest insurance brand choices, has been gaining momentum.

“Both same-store and new-store sales are up significantly as word continues to spread. New business sales will again double in 2010 to $70m up from $35m in 2009, Miller said.