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Blue Cross and Blue Shield of Tennessee partners HealthCompare

Blue Cross and Blue Shield of Tennessee has entered into partnership with with HealthCompare to help individuals and families research, compare, buy and enroll in the suitable health insurance plan at the right price.

With this partnership, users in Tennessee can now enter their information and receive instant quotes online based on Blue Cross and Blue Shield’s local offerings and provider network.

Blue Cross and Blue Shield of Tennessee is focused on financing affordable healthcare coverage for all Tennesseans. Through PersonalBlue, Tennesseans under age 65 are encouraged to understand, customize and select their health coverage.

Charlie Goe business segment director of individual sales said that PersonalBlue is aimed to help consumers to navigate the complex and often confusing world of individual health insurance.

"The beauty of this product is that it breaks down the health insurance shopping process into smaller, less intimidating chunks. HealthCompare will greatly support this product by helping Tennesseans understand their options and select the right plan for themselves and their families," Goe said.

HealthCompare, a Word & Brown Company, offers health insurance quotes and personal assistance.