India-based Birla Sun Life Insurance (BSLI) has unveiled MySolutions, providing bespoke insurance products and services to offers customers together with a combination plan for goal based savings.
According to the insurer, MySolutions has been supported by a technology platform that enables sales force and advisor communities to provide tailored services as per customer requirements, while assisting them to achieve planned financial goals in life.
Currently, Birla Sun Life Insurance delivers four services within the MySolutions basket, such as BSLI premier retirement services, BSLI aspire future services, BSLI wealth forever services and BSLI secure income services.
Each offering addresses different requirements in the customers’ life cycle that includes retirement, wealth creation and regular income.
Birla Sun Life Insurance managing director and CEO Pankaj Razdan was quoted by The Times of India as saying, "In line with the changing times, Birla Sun Life Insurance’s MySolutions focuses on customer participation, personalization and the creation of a powerful buying experience.
"Our focus remains on building customer centricity and undertaking need analysis to help them attain the best benefits from life insurance."
BSLI is the life insurance division of the Aditya Birla Financial Service Group.