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Aviva to back up US life operation online

UK insurance giant Aviva has launched a specialist website to be used by its US life insurance agents in support of its new push into the retirement provision market.

Following the recent launch of Aviva for Life, the UK insurer’s new retirement income solution aimed at the baby boomer market in the US, Aviva Life Insurance Company has revealed that it will equip its agents with leading-edge websites capable of streaming a multimedia educational presentation over the internet.

The websites will strengthen agents’ ability to convey the benefits of Aviva For Life, including how the strategy ladders fixed annuities to generate durable retirement income.

We’re supporting our agents’ marketing efforts with personalized websites and streaming media, which provide a valuable opportunity to help consumers understand how Aviva For Life may be suitable for their retirement security needs. An important part of this solution is that it leverages the convenience of an online consumer experience, while preserving the agent’s pivotal role, commented Sean O’Brien, Aviva’s vice-president of agency marketing.