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Aviva Extends Its Health Insurance Product

That can now be availed by its individual and small group customers

Aviva has extended its private health insurance that can now be availed by its individual and small group customers – reported Moneynews.

Earlier, the insurance, which specialises in back and neck problems, was available to Aviva staff and corporate customers only.

Mark Sharpe, clinical development manager at Aviva’s UK Health business, has stated that these musculo-skeletal conditions are often the cause of insurance claims and felt Back-Up takes a sensible approach to the issue.

Mr. Sharpe said: Evidence now shows that tailoring treatment plans to the individual’s personal needs, has a far better outcome for all parties.

This, as per Mr Sharpe, is because they do not simply offer a standard length course of physiotherapy. Instead, they look into the customer’s individual circumstances, which can mean a quicker recovery for the individual.

Aviva has declared that it had launched a product, called MyHealthCounts, which encourages customers to improve their health to decrease insurance costs.