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Aviva Assigns Advertising Duties To BBDO India

A television campaign for the new children specific scheme it to be conducted in India

Aviva Life Insurance, a joint venture between Dabur of India and UK-based Aviva, has assigned its advertising duties to BBDO India. BBDO, which is Aviva’s global partner, has won the business in India – reported Televisionpoint.com.

Publicis India has been handling Aviva’s account since 2004, when it had won the account following a multi-agency pitch. The account size is estimated at INR250m. ZenithOptimedia in India handles the media duties for the business. The new media mix for the business includes television advertising and print media in dominance, which has to be worked out in detail.

By October 2009, a new television campaign for the new children specific scheme – ‘Education is Insurance’ – which has been conceived by BBDO India, is expected to roll out across the country. The new scheme is a thought in the same direction for the brand in India, specifically pertaining to the education of children, quoted Televisionpoint.