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AMB Generali Group changes name to Generali Deutschland

All service providers of the previous AMB Generali Group changed their names too

AMB Generali Group, the group holding company of the Generali Deutschland Group, has changed its name to Generali Deutschland Holding.

 

Simultaneously all service providers of the previous AMB Generali Group changed their names. Following this name change, the Generali Deutschland Group will benefit even more from the name recognition, size and strength of the “Generali” brand with its international renown, according to the group.

 

The abbreviation “AMB” originally stood for “Aachener und Munchener Beteiligungsgesellschaft”. The main reason for deleting it is due to the fact that the abbreviation no longer reflects the actual structure of the group. An additional reason is the management and reinforcement of the “Generali” brand in Germany, said Generali Deutschland.

 

In the future, Generali Versicherungen as well as all service providers of the German group will operate under Generali Deutschland Holding as parent company and under the common name of the Generali brand. The Generali Deutschland Group also includes AachenMunchener, CosmosDirekt, Central Krankenversicherung, Advocard Rechtsschutzversicherung, Deutsche Bausparkasse Badenia, Dialog and Generali Investments.

 

Dietmar Meister, CEO of Generali Deutschland, said: The name Generali has a very high brand value and first-class standing on an international level. In Germany, we will increasingly benefit from this in the future. The harmonisation of our corporate design with that of the international Generali Group is an even clearer signal that we are part of a strong international group.