Allianz Insurance, part of the global Allianz Group, has selected iJento online customer intelligence solution for its Your Cover Insurance Products.
iJento said using its Datamart for online solution, the Your Cover e-business team in the UK will provide easy and direct access to detailed visitor-level data for the first time, enabling a deeper understanding of online individual customer activity and behaviour.
The new solution will make it easier for the team to report and analyse customer activity including determining conversion rates and the value of policies sold, as well as separating out aggregator traffic, added iJento.
In addition, the team will use iJento to track how many visits visitors make before purchasing, and better understand any drop off through the quote and buy process.
Allianz Retail channel development manager of E-Business Gary Lucas said Your Cover is a new breed of insurance product that puts their customers in control. iJento gives them the insights to really understand how they’re interacting with their service and will help them continually improve how the service performs.