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Aetna selects Benefitfocus Platform to integrate online sales, enrollment, benefits management

Health insurer Aetna has selected the Benefitfocus Platform to integrate online sales, enrollment and benefits management for Aetna customers.

Benefitfocus said by providing its technology across all market segments and lines of business, Aetna delivers a consistent, unified experience to its brokers, plan sponsors and members, who will be able to manage all of their Aetna benefits in one place.

Aetna has been a member of the Benefitfocus network of data exchange partners for many years and also deployed Benefitfocus software to meet specific market needs.

Previously, Aetna launched Platform’s electronic enrollment software for its small group business and also uses online enrollment and billing capabilities for its dental, supplemental life and disability products.

Aetna’s individual and employer customers of all sizes will be able to use the Platform to: shop for benefits and evaluate options; learn with integrated video and decision support tools; manage eligibility and enrollment; view and pay invoices and the latest social media tools.

Aetna voluntary plans head James Reid said this is currently being incorporated and built into Voluntary business, and the firm feel that the Platform will provide a differentiated sales and service experience for members, plan sponsors and brokers.