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ACE invests in Nordic accident and health operation

ACE Group today announced two appointments in its Nordic Accident and Health (A&H) team, as part of its ongoing investment in the development of its consumer insurance offering in the region.

Anna Orhaug has been appointed to the new role of Head of A&H for the Nordic region. Anna will be responsible for the further development of ACE’s consumer portfolio in the Nordics as well as the growth of its accident and health business across the region, including the new multinational and travel propositions.

Anna has more over 19 years of insurance industry and marketing experience. She re-joined ACE, where she had held the position of Operations Manager for the Nordic region from 2000 to 2007, as Head of Marketing & Direct Sales, Nordic region, in 2012.

In her new role Anna will continue to be based in Stockholm. Her appointment is effective immediately and she will report to Pat Drinan, Regional Senior Vice President, A&H for EMEA at ACE and Bror Sandas, Country President for ACE in the Nordics.

Håkan Henriksson has been promoted to the role of Direct Marketing Manager for the Nordics. Håkan will continue to expand ACE’s direct marketing business in the region and focus on the development of new sales channels.

Håkan joined ACE in 2000. For the last three years he was working in the regional direct marketing team, focusing first on customer management and during the last two years on the optimisation of ACE’s sales channels. Håkan will be based in Stockholm, reporting to Anna Orhaug. His appointment is effective immediately.

Pat Drinan, Regional Senior Vice President, Accident and Health for EMEA at ACE, said: "We continue to see opportunities for growth in our Nordic A&H business and these appointments underline our commitment to further enhancing the strength and depth of our capabilities across the region.

"This is an exciting time for ACE’s Nordic A&H business and I am looking forward to working with Anna and Håkan."

Bror Sandas, Country President, Nordics at ACE, said: "Anna and Håkan have had a key role in driving growth and innovation across our direct marketing business in the Nordics as well as developing new sales channels and optimising our existing ones.

"Their appointments will be instrumental in ensuring that we deliver a consistent and best in class A&H proposition in the Nordics, a key market for ACE."