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ABI aims to improve internet and phone insurance applications

The Association of British Insurers has put forward proposals for consultation on new guidance to improve online and telephone insurance applications.

With the new guidance, the Association of British Insurers (ABI) aims to make telephone and internet applications for life, critical illness and income protection insurance clearer for consumers.

This proposal follows the publication earlier this year of guidance designed to improve the clarity of written application forms.

More and more people are applying for life and protection insurance over the phone or on the internet. The insurance industry has already taken steps to improve the clarity of paper application forms. Today’s consultation is the next stage of our work to make all types of application easier for customers to understand. This is the best way to reduce the amount of non-disclosure of pre-existing medical conditions, commented Richard Walsh, the ABI’s head of health and protection insurance.

We are already seeing positive results of our work to improve clarity. We expect that ABI member companies will begin to implement the new guidance quickly once it is finalized, he added.