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Abbey to entice IFA business online with prize draw

UK high street lender Abbey has devised a new strategy to increase independent financial adviser, or IFA, business traffic via its online channel. It is to offer a prize draw.

Abbey is offering intermediaries the chance to win an Apple iPod Nano each time they submit an Abbey ‘Peace of Mind’ Home insurance or a payment care MPPI application online, Finextra has reported on its website.

The Banco Santander-owned lender and insurance provider will award two Apple iPod Nanos through prize draws each week for a six week term. Runners-up will receive a bottle of champagne. In addition, a Navman iCN 530 GPS Satellite Navigation System will be given away in the final week of the promotion.

Intermediaries will automatically qualify for the weekly prize draw each time an Abbey general insurance application is submitted online between September 4, 2006 and October 13, 2006.