Influencer Rosie Fortescue has made a successful brand in the luxury sphere. Her biggest helping hand? Social media.
We’re investigating why social media is key for the growth of established and emerging luxury brands. With half a million highly engaged followers on Instagram, and thousands of others across other platforms, Rosie has a voice in the luxury sphere, alongside her TV career on show Made in Chelsea. She knows about creating a brand, Rosie Fortescue Jewellery, and pulling all the stops to make it a success. Have you thought about social media as a tool for your business?
Our readers are top business professionals and CEOs. They know that the luxury market is a tough environment to break into – what advice would you have for our readers looking to break into this space?
My advice would be to commit to your business and do what you love. I do everything for my brand and am lucky enough to get help from my mother but it’s a huge amount of work. I absolutely adore my brand and so the work doesn’t seem like a struggle. Having that love and dedication is key!
With so much costume jewellery out there that is widely available, how do you maintain integrity and luxury status within this sphere?
I tend not to look at others brands and what they are doing. I stick to my guns and design what I like and what I know my customer will like.
Describe your customer in 3 words.
Elegant, cool and sophisticated.
What are your tips for utilising social media as a business tool?
Social media is key to engaging with you customers and reaching out to future customers. It’s a band wagon that we all have to jump on to keep up with the times.
What are your go-to venues for a business meeting?
There are loads of restaurants that I love in London! I love the Wolsley for a business meeting as the interiors and architecture are stunning. For somewhere private, Browns Hotel is great too.