Compelo - latest news, features and insight on influencers and innovators within business is using cookies

We use them to give you the best experience. If you continue using our website, we'll assume that you are happy to receive all cookies on this website.

ContinueLearn More
Close
Dismiss

Influencer Rosie Fortescue: Why social media is vital for the luxury industry

Influencer Rosie Fortescue has made a successful brand in the luxury sphere. Her biggest helping hand? Social media.

We’re investigating why social media is key for the growth of established and emerging luxury brands. With half a million highly engaged followers on Instagram, and thousands of others across other platforms, Rosie has a voice in the luxury sphere, alongside her TV career on show Made in Chelsea. She knows about creating a brand, Rosie Fortescue Jewellery, and pulling all the stops to make it a success. Have you thought about social media as a tool for your business?

Rosie Fortescue. Image Credit: Rex Features
Rosie Fortescue. Image Credit: Rex Features

Our readers are top business professionals and CEOs. They know that the luxury market is a tough environment to break into – what advice would you have for our readers looking to break into this space?

My advice would be to commit to your business and do what you love. I do everything for my brand and am lucky enough to get help from my mother but it’s a huge amount of work. I absolutely adore my brand and so the work doesn’t seem like a struggle. Having that love and dedication is key!

Rosie Fortescue. Image Credit: Rex Features
Rosie Fortescue. Image Credit: Rex Features

With so much costume jewellery out there that is widely available, how do you maintain integrity and luxury status within this sphere?

I tend not to look at others brands and what they are doing. I stick to my guns and design what I like and what I know my customer will like.

Describe your customer in 3 words.

Elegant, cool and sophisticated.

Rosie Fortescue. Image Credit: Rex Features
Rosie Fortescue. Image Credit: Rex Features

What are your tips for utilising social media as a business tool?

Social media is key to engaging with you customers and reaching out to future customers. It’s a band wagon that we all have to jump on to keep up with the times.

What are your go-to venues for a business meeting?

There are loads of restaurants that I love in London! I love the Wolsley for a business meeting as the interiors and architecture are stunning. For somewhere private, Browns Hotel is great too.

Luxury brands have to follow these five trends to survive 2017