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European terrorism scares consumers, says Adidas CEO

Adidas CEO Kasper Rorsted believes that businesses are suffering in the face of European terrorism. How will fear impact the economy?

Kasper Rosted of Adidas says that terror attacks in the EU are impacting consumers.

Consequently, people are spending less in light of the UK’s recent horrors, along with other global events.

This conservative trend shows that an air of fear has settled on the content.

Additionally, Brexit, along with the UK and Germany vote, have created a sense of doubt about the future for many.

European terrorism - Compelo
Adidas CEO, Kasper Rorsted. Courtesy of Adidas

European terrorism slows consumers

Thus, the CEO of the global sports brand shared his view as to how this unease impacts spending power, and businesses.

“You are seeing fairly conservative consumer sentiment which is also impacting the overall consumer spending.

“We’re not really seeing any optimism flowing through, and the recent terrorist attacks are clearly setting a mark on consumers.”

Thus, Europe is under a social, political, and emotional siege that clouds its faith in the future.

Furthermore, Rorsted also said that relations between the U.S and the EU need to stay strong.

European terrorism - Compelo

He stressed that “most Europeans feel emotionally very connected to the U.S. I think emotionally it’s a very difficult period of time.”

Therefore, he thinks that Donald Trump and Angela Merkel need to forge a stronger link for the sake of commerce.

He believes that jobs in the U.S and EU depend on firm alliances between leaders, especially in light of globally traumatic events.

Thus, his sentiment is echoed through Adidas’s impact on helping create work opportunities in both Germany and America.

“We’re a global company. We’ve created 13,000 jobs in the U.S., which we have today”, he said.

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