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Western Union introduces new platform for global stored-value services

Western Union has rolled out Global Share platform and Reload+ network, in a bid to address the growing concerns of modern payment services of the customers.

Global Share platform allows the firms to launch new stored-value services in different markets across the globe, in collaboration with local companies, while strengthening their overall value proposition by using each other’s complementary assets.

Western Union executive vice president, chief product and marketing officer Diane Scott said that six companies have decided to leverage its Global Share platform including Access Prepaid Worldwide, Advent Financial based in the US, AirPak in Central America.

Other companies, which have partnered with the US payment company, are Credencial in Chile, Jade Payments in UAE and US-based mFunds.

The Reload+ network enables customers having multiple accounts such as prepaid cards, mobile services and other e-commerce-based accounts, to ‘top up’ or add cash to their accounts at participating WU agent locations globally.

Apart from this, the new application also provides access to cash at participating agent locations where ATMs are not installed.

Headquartered at Englewood, Colorado, US, Western Union offers consumers and businesses with fast, reliable and convenient ways to send and receive money across the globe.