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Wesabe Unveils Community Application For Addison Avenue Federal Credit Union Members

Provides consumers a dashboard view of their account data where members can share their financial advice

Wesabe and Addison Avenue Federal Credit Union, a California-based financial institution, have launched the Addison Avenue Groups community application.

Reportedly, Addison Avenue Groups is a customized version of the Wesabe Springboard Community application that allows the credit union’s more than 150,000 members to help each other with personal financial insights in a online community. The memebers can share advice and engage in discussions on array of topics from paying off credit card debt to budgeting and to inheritance tax questions.

According to the company, a part of Wesabe’s personal financial management website, Wesabe Springboard, gives consumers a ‘smart’ dashboard view of their account data and personal finances – guiding them towards value, savings and goal completion, and away from poor financial decisions. In addition, Wesabe Springboard includes community features that let consumers help each other by anonymously sharing advice, support and tips for getting the most value for their money. Drawing on Wesabe’s database of consumer spending behavior, Wesabe Springboard also allows users to benefit from the learning that comes from changes and patterns in how members shop.

Stu Fisher, senior vice president of eCommerce at Addison Avenue Federal Credit Union, said: “Credit unions are about people helping people and that means more than just making a deposit at your local branch. After discovering the richness of personal finance wisdom in Wesabe’s online community, we knew it was essential to provide this experience to our membership.”

Marc Hedlund, CEO of Wesabe, said: “Empowering members to become financially successful is a goal that Wesabe and Addison Avenue share. Leveraging the Addison and Wesabe communities, members will have access to thousands of smart advisors to help them reach their financial objectives.”

Wesabe is a California based firm, that helps financial institutions to improve member relations, increase retention, and attract a new generation of web-savvy customers.