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Wells Fargo Rebrands Wachovia Internationally

Wells Fargo has re-branded majority of Wachovia international locations and commenced operations under Wells Fargo name. Effective March 20, the name change reflects Wachovia’s continued integration with Wells Fargo, which acquired Wachovia on December 31, 2008.

The majority of former Wachovia international offices will now use Wells Fargo name and brand on communication materials including office signage, marketing collateral and stationery. Although most Wachovia overseas offices have converted, some locations will continue to operate under the Wachovia name and convert later this year.

However, Wells Fargo said that, the change of name does not affect the way customers do business with either Wells Fargo or Wachovia.

As part of Wells Fargo’s international group, Global Financial Institutions and Trade Services (GFITS) provides banking services to financial institutions and multilateral and international agencies worldwide. GFITS’ offerings include payments, collections, trade services and outsourcing, deposits, credit, foreign exchange, and risk management.

Wells Fargo’s international group serves individuals, businesses, corporations, financial institutions, and multilateral and international agencies with a range of international solutions. It has 27 overseas representative offices and branches in Hong Kong, London, Seoul, Shanghai, Singapore, Taipei, Tokyo and the Cayman Islands.

Moreover, effective March 20, 2010, Wachovia Bank and Wachovia Bank of Delaware were combined under one charter, Wells Fargo Bank.

Dave Zuercher, executive vice president and group head of international group at Wells Fargo, said: “Since announcing the Wachovia and Wells Fargo merger, we’ve been building on each other’s strengths and expanding our capabilities to better help our customers. We’re proud to serve our global customers as one team. Providing our customers with the same high level of service and helping them succeed financially remains our number one priority.”

Michael Heavener, executive vice president and group head of Wachovia’s GFITS, said: “We’re proud to be part of Wells Fargo’s continued commitment to building lasting banking relationships with leading financial institutions worldwide. With our legacy extending for over 100 years, we will continue to serve US customers through our overseas offices and network of 4,000 global correspondent banks while offering expanded solutions to help them conduct business.”