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Visa launches digital wallet V.me in Australia

Global payments and technology company Visa has made its digital wallet service V.me available for all major online retailers across Australia.

V.me allows consumers pay online merchants with any debit or credit card using PC, smartphone or tablet.

Online retailers including Flight Centre, JB Hi-Fi, Lorna Jane, Cotton On, Escape Travel, Skiddoo, City Beach, OO.com.au, DealsDirect.com.au, CatchOfTheDay, Scoopon, Moshtix and Menulog are now accepting payments through the new digital payment service.

By enabling the users to enter a single username and password to execute the transaction, the new digital wallet eliminates the need of entering shipping, billing and account information, across multiple merchant websites.

A Visa Online Shopping Study, carried on 1,000 Australian consumers in 2013, revealed that men generally prefer to shop (35%) compared to women (28%) and many believed to shop more online in the future.

Visa V.me Asia Pacific, Central Europe, Middle East and Africa head Greg Storey was quoted by Finextra as saying that with more customers going online, we’re helping retailers to simplify the online checkout experience and convert sales.

"V.me offers an easy and convenient way to pay online at any time you choose, on any device you choose, and with any major payment card brand," Storey added.

Flight Centre digital & omni-channel exexecutive general manager Sean Sutherland said that V.me online is a way of simplifying the online payment process.

"It’s important for us to provide a seamless experience across all channels so our customers can interact with us in any way they choose," Sutherland added.

"Offering our customers an easy way to pay online with V.me online is integral to that strategy, particularly during this busy summer holiday season."

V.me will be made available for more merchants in Australia in 2014.