US Bank, a subsidiary of US Bancorp and Vistaprint, an online provider of coordinated portfolios of marketing products and services to small businesses, have entered into a partnership to introduce Vistaprint Visa business credit card.
The new card gives Vistaprint’s small business customers an opportunity to design and personalize their own card online, matching it to existing business marketing materials. Cardholders will also earn rewards for card purchases, as well as receive 5% discounts off selected product purchases at Vistaprint’s website.
Vistaprint’s small business customers can design and apply for their Vistaprint Visa business credit card at Vistaprint.com and where applications are approved, US Bank will print and deliver the customized cards. As part of the rewards program, cardholders will earn one point for each dollar of net purchases on the card and they can redeem points. They will also benifit from the universal acceptance that is available to Visa cards everywhere.
Additionally, Vistaprint and US Bank plan to launch a similar card for consumers later this year.
John Owens, senior vice president of retail payment solutions at US Bank, said: “By combining Vistaprint’s custom graphic design expertise with our long standing experience as a credit card issuer, we’ve created a rewards card that puts Vistaprint’s customers in control of how their card looks, plus maximizes the value of their card purchases. This partnership also gives US Bank the chance to explore other potential opportunities for customizable cards in the future.”
Trynka Shineman, chief marketing officer for Vistaprint North America, said: “Vistaprint has always given its small business customers the ability to easily and quickly customize their printed and promotional marketing materials to best fit their needs. Now they have that same capability on a new credit card through our partnership with US Bank. This offer will really help reinforce their brand in every day transactions.”