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Union Bank Beefs Up Priority Banking Services

To consistently provide tailored services to clients

California-based Union Bank has upgraded its priority banking services with specialized training and additional resources for bankers. The bank is also expanding services and opening new priority banking offices throughout California.

George Ramirez, senior vice president and head of priority banking, said: “Our priority banking clients are extremely valuable to us, and we are committed to offering them solutions tailored for their needs. Our enhanced program – Enriching the Priority Promise – helps ensure that we deliver on our promise of providing unequaled personal service.”

Reportedly, the program, which also features a high level of integration among senior level executives or the “Circle of Experts,” will also be supported by a marketing campaign complete with direct mail and new print advertisements during fall.

“Everyone at Union Bank – from our CEO to our local branch staff — understands the importance of our priority banking clients to the bank’s success. We’re working together to make sure we have the resources to consistently provide the best service for these clients,” Mr. Ramirez added.