Swiss bank UBS has launched the operations of its Global Family Office (GFO) to the Americas region, as part of a strategy to serve clientele across Europe, Asia and the Americas.
A joint venture (JV) between UBS Investment Bank and UBS Wealth Management, the GFO mainly concentrates on family offices with institutional-like profiles and requirements.
UBS Wealth Management CEO Juerg Zeltner said the launch will enable it to combine institutional-level service and access with the holistic wealth management advisory services it delivers across the firm.
Apart from offering UBS’s experts in its wealth management, investment bank and prime services divisions, the GFO provides global services including direct contact with UBS bankers, traders, specialists and sales teams.
Additionally, it also delivers fully tailored and integrated real-time reporting of holdings, balances, margin and risk profiles for assets held with UBS and elsewhere as well as intelligence on current investment trends.
The lender now provides GFO expertise in seven primary centers including Zurich, Geneva, London, Hong Kong, Singapore, Sydney and New York.
In January 2011, GFO was introduced in Europe and the Asia-Pacific region and now manages over $50bn in assets.