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TD Bank selects Acxiom for marketing database management

US-based TD Bank has selected Acxiom to provide enterprise partner database management support, customer recognition, data, analytics, campaign management, and new marketing channel development.

"TD Bank is known for creating the best experience for its customers," said Acxiom Client Executive, Gregg Zaffaroni. "Its emphasis on continuously looking for ways to excel in serving customers is directly aligned with Acxiom business imperatives. We are proud to partner with TD Bank to support its expansion both in the US and worldwide."

TD Bank will use Acxiom’s Acquisition Database Solution, including the Acxiom Real Time Platform to drive credit card marketing to its customers and new partners.

"We are honored to have TD Bank as an Acxiom card-issuing client," said Phil Lore, Group Vice President of Sales at Acxiom. "We look forward to working with progressive financial services companies like TD Bank to drive innovation and deeper customer engagement."