Sunrise Community Banks has selected Fiserv to provide general purpose reloadable (GPR) and gift card processing services.
GPR cards, an alternative to checks and cash, prepaid cards, are used frequently by younger consumers as well as the unbanked and underbanked.
Sunrise Community Banks eBanking director Trinity Surat said that the Fiserv platform will provide them with the flexibility and reliability to quickly and easily implement and manage their program.
Fiserv general manager of prepaid solutions for card services Phil Valvardi said that Sunrise GPR cardholders will be able to choose how much value to load onto a card and use them like cash wherever debit cards are accepted at the point-of-sale (POS).
"Cardholders will also be able to use multiple load options such as direct deposit, get cash at participating ATMs and retail locations, and pay bills and shop online," added Valvardi.