Finesse PR to provide strategic communication direction to the marketing and brand initiatives of Sanovi
Sanovi Technologies, an India-based provider of disaster recovery (DR) management service, has appointed Finesse PR, a Delhi-based communications consultancy, as its PR agency on record.
Reportedly, Sanovi DRM software suite is a DR lifecycle software for monitoring, validating, testing and automating recovery. Sanovi sets data safety and data recovery parameters for businesses to follow, to ensure business continuity. In businesses like banking, the Reserve Bank of India makes it mandatory to put in a DR plan in place.
Lakshman Narayanaswamy, VP, Products, said: “We believe that DRM is a business necessity rather than just an insurance policy. Besides the Banking & Finance space, where it is mandatory to have DRM preparedness, stipulated by the RBI, the awareness about this very important business continuity tool is very low. With Finesse PR’s expertise in the business domains that we operate in, we are hoping to create awareness about the segment. Finesse PR will help us in our endeavour to create a better understanding of DR needs amongst corporates.
Meenakshi Gairola, head, South, Finesse PR, said: “We will offer them communication support backed by expert domain knowledge and experience in delivering communication solutions for niche categories.