Applied Predictive Technologies (APT) has announced that National Australia Bank (NAB) has licensed APT’s Test & Learn software to test key initiatives within the business banking, wealth management, and personal banking divisions.
NAB joins TD Bank, SunTrust, PNC Bank, RBC, CIBC, and other major global financial services institutions that leverage Test & Learn to drive profitability.
APT is the world’s largest purely cloud-based predictive analytics software company.
APT’s Test & Learn software is revolutionizing the way Global 2000 companies harness their Big Data to accurately measure the profit impact of pricing, marketing, operations, and capital initiatives, tailoring investments in these areas to maximize ROI.
Gautam Bose, General Manager of Customer Analytics and Research at NAB, said: "Test & Learn means NAB can take our analysis to new levels of accuracy and robustness in terms of gaining a greater understanding of the true impact of new programs and initiatives."
"We have already been able to conduct high-value tests in areas such as banker activities, lead prioritization, training programs and specialist allocation, and we’re excited to now be leveraging the platform across the whole organization," said Bose.
APT Managing Director Scott Setrakian added, "We are pleased that NAB identified such high value opportunities through Test & Learn, by testing new programs and analyzing natural variations in outreach strategies. This type of testing is cutting-edge in the financial services industry, and NAB continues to lead the field in innovative banking."